Our Expert Team

Ali is Chairman of the board, but rarely forgets to remind us that he founded the UK's first ever Northern Lights holiday brand. Behind his self-promoting braggadocio is a genuine pride that The Aurora Zone has been responsible for helping thousands of people tick the Northern Lights off their bucket list. 

Amy is the Managing Director of The Aurora Zone, having worked here since she was a university placement student. She’s grown up with the company and has been at The Aurora Zone from the very beginning. 

Dawn was born and raised in a quiet village in Warwickshire and had not seen much of the world until an impromptu gap year kick-started her love of travel. She has been lucky enough to travel all over the world, but it was during her time on our sales team and as Sales Manager, that she experienced some truly once in a lifetime adventures.

Working within the Product and Operations Department, Jono helps to create new and exciting holidays for The Aurora Zone, as well as managing existing ones. Jono's most memorable travel experience is a snowy morning in December, in the heart of the Norwegian fjords.

Abbey is originally from Durham but is now a student at Northumbria University in Newcastle, studying psychology and criminology, and has a passion for travel and exploring new cities alongside embracing different cultures.

An enthusiastic Scandiphile and questionable Swedish speaker, Abel is an aspiring Iceland resident who is delighted to have joined the Aurora Zone’s team. Between graduating with a BA in English Literature and a two-year stint as a Covid tester, she has been lucky enough to visit Iceland four times. Need advice on the best place to grab a snack before a bus tour? Drop her a line. 

Born in beautiful Surrey, Alex grew up surrounded by activities and adventure which encouraged her to pursue her passion for Adventure Education at University.  Since then, Alex has worked all over the world within the travel industry and joined The Aurora Zone team in March 2017.

Since studying Architecture at Newcastle University, Allan has taken every chance to explore the wonders of the world, taking him from Egypt to the Cayman Islands and from Indonesia to the UAE. Since joining The Aurora Zone, Allan has had the opportunity to experience the winter paradise of Northern Finland, which opened his eyes to a completely different type of travel.

Brought up in Northumberland, Andy developed an early love for the outdoors, travel and adventure.  He then pursued his passion and began a career in travel, later joining The Aurora Zone expert team to help those with a wish to see the Northern Lights.

Like most British people Graham was convinced that winter is not a pleasant time of year, but if working for the Aurora Zone has taught him one thing it is that there are better winters out there and you do not have to travel far to find countries and people who embrace everything it brings.

Jade is the newest member of the Customer Service team here at The Aurora Zone and feels very fortunate to be able to pursue her dream job within the travel industry. Having always been a lover of the night sky, Jade shares the passion and excitement of our clients for wanting to see the Northern Lights – in fact it’s top of her bucket list too!

Lauren is one of the sales team here at The Aurora Zone and was extremely excited to join the company as it has always been a dream of hers to witness the elusive yet spectacular Northern Lights for herself.

Sue was on a skiing holiday in France when she received a text from her brother, Ali, founder of Activities Abroad, asking if she would like to come into the office – ‘just for a few hours’ - to ‘help out’. 14 years later, she is still there, ‘helping out’ as a full-time Marketing Partnership Manager!

Having grown up as a member of a very active family, Jo now lives on her husband’s family farm in Northumberland where she can indulge her passion for ‘The Great Outdoors’. Having been on active holidays throughout her life, The Aurora Zone is the ideal place for her. 

Jodie is our latest addition to the marketing team and is delighted to combine her passion for marketing with her love of travel. She has constant wanderlust and a giant bucket list that she wants to complete! She is also an award-winning photographer and enjoys capturing the incredible things she sees on her travels.