About Us

‘Bucket list’ and ‘wish list’ are currently THE travel buzzwords and there is one thing that almost invariably sits at number one on those lists: the Northern Lights.

We’ve been fortunate enough to see the Northern Lights many times and believe us, nothing, absolutely nothing comes close.

No images, no time-lapse footage can compare to standing on a frozen Arctic lake under a pitch black northern sky and watching a pale green smudge of faint light develop into a full blown flickering and shimmering Aurora Borealis.

The Aurora Zone is the UK’s only holiday brand solely dedicated to sharing Mother Nature’s greatest wonder. Nobody can ever guarantee that you will see the Northern Lights but if they are top of your bucket list, then you’re giving yourself the very best chance by starting right here.

What makes us different from other holiday companies offering Northern Lights holidays?

The Aurora Zone is the UK’s dedicated Northern Lights holiday company.

The Aurora Zone is the UK’s only holiday brand solely dedicated to sharing Mother Nature’s greatest wonder and importantly, we were the first. Nobody can ever guarantee that you will see the Northern Lights but if they are top of your bucket list, then you’re giving yourself the very best chance by starting right here.

We’re not distracted by holidays in other parts of the world because our focus is purely and simply on the Aurora Zone. We research it, we visit it (regularly) and most of all, we absolutely love the Northern Lights and we want you to share our experience of nature’s greatest wonder.

What makes us different from other holiday companies offering Northern Lights holidays?

We are so confident in our product knowledge, and the exceptional experiences that we include, that we welcome the opportunity to compare our itineraries with others that you may be considering.

Our comparison service is completely free and entails no obligation to book our trip but we would welcome the opportunity to analyse these quotes on your behalf. We are more than happy to offer you a detailed breakdown of the content of our itineraries to make the difference clearer.

It also offers you the chance to speak to one of our Aurora experts and utilise their first hand knowledge of the Aurora Zone and our destinations.

The Aurora Zone was crafted by the team at Activities Abroad, a tour operator specialising in multi-activity holidays.

Activities Abroad had long specialised in winter holidays to Northern Scandinavia and in doing so had become one of the UK’s largest independent suppliers of holidays within the Arctic Circle. Adventures such as dog sledding in Finland and snowmobiling in Norway were becoming very popular indeed but there was one thing, in particular, that was captivating Activities Abroad clients: the Aurora Borealis or Northern Lights as they are perhaps better known.

And so, the team at Activities Abroad sat down and worked out how best to show their clients the Northern Lights and, in close conjunction with their partners in Norway, Finland, Sweden and Iceland, created The Aurora Zone, a holiday brand devoted to providing the best and widest range of Northern Lights chasing holidays in the world.

The philosophy was that we would only work in the areas of Northern Europe where the Aurora Borealis appear most frequently.

Next, we went and talked to the people who know the Aurora Borealis better than anybody else, the locals. Across Northern Scandinavia, we sat down with our local partners and devised trips which would create the best possible chance of seeing the Northern Lights. Pouring over maps of the immediate area, we would highlight places with great vantage spots and calculate the costs of getting there with a fully qualified guide. Basically, we designed a series of Northern Lights holidays in conjunction with people who spend much of the autumn and the winter chasing the Aurora Borealis, in other words, the Northern Lights experts.

The Aurora Zone was the very first UK holiday company to be solely devoted to helping as many people as possible tick the Northern Lights off their wish lists and the national press were soon highlighting the fact. Double page spreads appeared in The Times, The Telegraph, The Sunday Times and smaller articles (single pages!!) cropped up right across the broad spectrum of travel media.

It was an incredibly exciting time, stressful perhaps, but immensely rewarding.

Since we launched The Aurora Zone, our staff numbers in the UK have trebled and we provide the most extensive range of Northern Lights holidays on the market.