AITO

Quality Charter
AITO is the Association for independent and specialist holiday companies. Our member companies, usually owner-managed, strive to create overseas holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.

EXCLUSIVE MEMBERSHIP
AITO sets criteria regarding ownership, finance and quality which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice which encourages high operational standards and conduct.

FINANCIAL SECURITY
An AITO member is required to arrange financial protection for all holidays and other arrangements (including accommodation only) booked by customers with the member under the AITO logo. This financial protection applies to customers who are resident in the UK at the time of booking and to most overseas customers who have booked directly with the member. In doing so, the member must comply with UK Government regulations. Members are required to submit details of their financial protection arrangements to AITO on a regular basis.

ACCURATE BROCHURES AND WEBSITES
All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.

PROFESSIONAL SERVICE AND CONTINUAL IMPROVEMENTS
All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.

MONITORING STANDARDS
AITO endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire, the results of which are scrutinised by the Association.

SUSTAINABLE TOURISM
Members acknowledge the importance of AITOs Sustainable Tourism ethos, which recognises the social, economic and environmental responsibilities of tour operating.

CUSTOMER RELATIONS
All members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, AITO's low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.


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The Aurora Zone was born from a desire to share Mother Nature’s greatest wonder with our clients. We’ve explored the destinations, researched the science, and fallen in love with the Scandinavian way of life. It’s our mission to pass this knowledge on to you, providing you with the very best chance of experiencing the magic for yourself on your Northern Lights holiday.

  • Specialist

    Aurora knowledge and experience

    Unique holidays, in the very best destinations

    Expert guides – exceptional local knowledge

    Advice and guidance every step of the way

  • Comprehensive

    We include more in our holidays than any other Aurora operator

    Price Comparison guarantee

    No ‘from’ prices, everything you see is included in the price

    No hidden extras

  • Independent

    Proudly Independent

    The original and still the only dedicated UK Northern Lights tour operator

    Personal, hands-on service

    Fair and sustainable work ethos

  • Trusted

    100% ATOL and ABTA protection

    Providing peace of mind

    Award-winning

    Responsible relationships

    Over 16 years’ experience