Land of the Midnight Sun
Image credits: Antti Pietikianen, Hamn I Senja, Paulina Holmgren, The ICEHOTEL®
In the land of the Midnight Sun
Alexander Armstrong’s travels on ITV to the region he has titled The Land of the Midnight Sun becomes a completely different, but just as mesmerising place in the winter. It is what we call The Aurora Zone.
Whilst these Arctic regions may seem inaccessible, our expert team know it intimately and has been arranging holidays in the region for well over a decade. We offer a wide range of unforgettable holiday options for guests who would like to follow Alexander’s travels or similarly follow in the footsteps of Joanna Lumley’s Aurora hunting exploits.
Our expertise and the knowledge of our local guides and hosts, can lead you directly to the most incredible experiences, some of which may have even eluded these famous visitors!
The icing on this northerly cake has to be the chance for visitors to witness the majesty of the Northern Lights as they dance across the sky, something achieved by both TV adventurers (although Alexander has to wait beyond episode one to see them at their best!).
Our guests can benefit from our unique Aurora hunting formula during all of our holidays and our expert guides will do all that they can to track down the Northern Lights.
Scroll to see some of the fantastic locations you could experience.About Land of the Midnight Sun
Northern Norwegian highlights
Whilst Joanna Lumley may have focused on the Northern Lights, Alexander explores further and delves into some of the other unique highlights of the Arctic regions, discovering some of the daylight delights on offer in the Aurora Zone.
In episode one Alexander begins in the stunning landscape of the Lofoten Islands, a destination famed throughout the world and made famous by his predecessor, Joanna. Whilst we do not send our guests through a marine training programme here, we help you to witness it as its very best.
Ice swimming in Tromsø may not be for everyone but this city has so much to offer visitors. Our holidays here combine time to explore the rich heritage of this cosmopolitan base before taking you out to the wonderful wilderness and the fjords and mountains beyond, dog sledding, cultural encounters with the Sámi people, whale watching and of course some serious Aurora hunting are just some of the activities you can enjoy here.
Further east of Tromsø is Kirkenes, a real frontier town, close to the border with Russia. Famous for three things, its Snowhotel, its Northern Lights record and its magnificent king crab – if you think lobster is the pinnacle of all seafood then wait until you try king crab!
Our holidays to Kirkenes enable you to enjoy all of the above.
Sweden’s coolest accommodation?
As part of the inaugural episode the series visits the world famous ICEHOTEL® in Sweden, a place which appears on many a bucket list. This is the original and arguably the most ornate and spectacular of the snow villages and igloo hotels on offer but, as Alexander notes in the book which accompanies the series, the ICEHOTEL® infrastructure is more commercial than some similar experiences. This does not however in any way detract from the sheer spectacle of the place and once you are inside your room, it’s still an unforgettable place to stay or at least to visit.
If however, you fancy a night in a cold room but in a more intimate or untouched setting then we have numerous options dotted around the Arctic to deliver just that. Torassieppi Winter Village is a popular option in Finland as is the wonderful Snow Hotel in Kirkenes, which is on the outskirts of the incredible frontier town. The Igloo Hotel in Alta enjoys a delightful setting in the Norwegian countryside.