A question we are asked almost every day here at The Aurora Zone is “when is the best time to see the Northern Lights?”. Now, when dealing with a natural phenomenon such as the Aurora Borealis, it is pretty hard to answer this question with any degree of certainty as its appearance can rarely be predicted accurately much more than a few hours in advance.

However, we have successfully chased the Northern Lights for quite a while now and it fair to say that March has become a particular favourite amongst our Aurora Experts for a number of reasons.

During a recent trip to northern Finland, we spent time in the Inari and Utsjoki regions, two areas that are both steeped in Sámi culture and history.

For those of you that don’t know, the Sámi are the indigenous people of the Lapland region. They were semi-nomadic hunter-gatherers who made their home in this unique part of northern Scandinavia approximately 4000 years ago, making them one of the oldest cultures in Europe.

Ali is Chairman of the board, but rarely forgets to remind us that he founded the UK's first ever Northern Lights holiday brand. Behind his self-promoting braggadocio is a genuine pride that The Aurora Zone has been responsible for helping thousands of people tick the Northern Lights off their bucket list.