

Swedish Lapland; directly this way
As the original Northern Lights Holiday specialists, we have been researching and visiting prime Aurora destinations for many, many years. Based on our experience, we know that in order to witness Mother Nature’s greatest display, it’s best to get off-the-beaten-track and into darker skies.
Travelling to these remote regions has not always been easy. However, alongside our local partners who are passionate about showing you their home, we are continuously working to offer better routes to these stunning wilderness areas. What’s more, with responsible travel at the forefront of our minds, it is our priority to find greener alternatives wherever possible.
That’s why we’re proud to have worked alongside both SAS and Visit Sweden to champion a new CO2-reducing direct flight from London Stansted to Luleå in Swedish Lapland - a renowned Northern Lights destination and a simply stunning corner of the world.
That means that this winter season, it will actually be possible to reduce your carbon footprint on your Northern Lights hunting holiday.
Scroll to learn more about this wonderful new route.
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#AuroraZoneMoments - December's winner revealed!
Although December didn’t provide the white Christmas that many of us in the UK were perhaps hoping for, we are pleased to say that Lapland didn’t not disappoint on that front. In fact, the snow-covered landscapes of Finnish and Swedish Lapland helped make December another brilliant month for our #AuroraZoneMoments competition!

"A Night at the Theatre", art suite designed by Jonathan Green and Marnie Green
When the first plans for ICEHOTEL® 2019 were revealed in September, we couldn’t wait to see the finished Art Suites. We are pleased to say that thankfully the wait is officially over!

Sweden’s reputation for innovative design just keeps growing, and the newest addition to its list of spectacular accommodation doesn’t disappoint.
Arctic Bath in Swedish Lapland is a wellness hotel with an innovative touch. Built to float on the stunning Lule River during the summer and freeze in place throughout the winter, the hotel offers the ultimate peaceful retreat year-round.
Connected by floating walkways, the circular Arctic Bath features three saunas, a spa treatment room, a hot bath, outdoor and indoor showers and two dressing rooms.
As per Nordic tradition, there is also a cold-water bath for guests to take an icy plunge and add to their wellbeing experience.
Guests can choose to stay in one of the six floating cabins or land-based cabins.
On land, you can make use of the huge glass windows to search the skies for the Auroras and in the floating cabins, you can enjoy a brilliant view from your wooden deck outside.
Learn more on our accommodation page here or scroll to find out more about this innovative design.
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Good news! The plans for ICEHOTEL® 2019 have been revealed!
"A Night at the Theatre", art suite created by Jonathan Green and Marnie Green
Summer may be over but there is plenty to get excited about as winter gets ever nearer. Not only has the Northern Lights season officially started but equally as exciting is the fact that Sweden’s world-famous ICEHOTEL® has released its plans for what this year’s hotel has to offer as they celebrate their 30th birthday!

Get ready for winter, the plans for ICEHOTEL® 2018 have been revealed!
"Haven", art suite created by Jonas Johansson, Jordi Claramunt and, Lukas Petko
Summer may be drawing to a close but there is plenty to get excited about as winter approaches, not least because Sweden’s world-famous ICEHOTEL® has provided a teaser of what this year’s hotel has to offer for ICEHOTEL® number 29!


Ah, how we love travel on Instagram! We look, get wanderlust and then next thing you know it’s added to your travel bucket list. With the Northern Lights and Arctic landscapes, however, it’s another ball game completely.
Here's my five most Instagram-able Arctic destinations:

Prior to travelling to the IceHotel, it was difficult to know what to expect, for not in my wildest imagination could I envisage a hotel made from blocks of Ice and decorated with magical sculptures. I had seen photographs of both the IceHotel and the IceHotel365 but once again nothing could prepare me for the reality of actually witnessing them for myself.
After arriving, I dressed into my warm overalls and left the bus behind. We met our guide in the reception area before she led us down snowy paths towards the hotel. As we entered into a courtyard I gazed upon the hotel for the first time and was instantly mesmerised. The structure before me was bathed in enchanting colours of white and blue and it was difficult for me to comprehend that it was rebuilt each year.

The Treehotel has expanded their unique portfolio of impressive contemporary accommodation to bring you the brand new, magical ‘7th Room’, created with Northern Lights lovers in mind!
If you haven’t heard of the Treehotel, where have you been!? Located in pine forests by the Lule River in Swedish Lapland it is one of the most architecturally impressive collection of rooms. Set up by Kent Lindvall and his wife Britta in 2010, the portfolio of rooms consists of The Cabin, The UFO, The Mirrorcube, The Blue Cone, The Bird’s Nest and The Dragonfly, each with their own unique character.