In fact, the level of interest took us by surprise and come autumn 2011 broadsheet travel supplements seemed to mention us every week and we were ridiculously busy taking bookings! There was one weekend where we had something akin to double page spreads in The Times and The Sunday Telegraph and mentions in the Daily Mail and the Observer!! We both loved and dreaded going to work the next day because we were so successful but so ridiculously busy at the same time. That could be a dictionary definition of busy; opening up a newspaper and praying that your company is not featured!!
By 2012, we were far more prepared and the demand kept growing as we established ourselves as THE Northern Lights company here in the UK sending thousands of clients to Sweden, Iceland, Norway and especially Finland in search of the Aurora Borealis.
Our ethos has always been to restrict these holidays to people aged 18 and over because Aurora Hunting requires patience, determination and a willingness to be outside in temperatures as low as -30°C sometimes lower!!
The Aurora Zone has been the defining Northern Lights holiday company and we're very aware that other companies have followed our lead so the need to innovate is ever present. We did exactly that for the 2013/2014 season by introducing Aurora Bubbles at Nellim and Muotka in Finnish Lapland and we are the only company in the UK offering these amazing sleeping places. We recently won another award for the bubbles when Amadeus and The World Travel Market announced the winners of their 21st Century Travel Experience Awards. You would expect the "Room with a View" winner to be a Seychelles hotel or a mountain lodge but again, we won the day with the Aurora Bubbles and their amazing views of the Arctic night sky.
This month (Dec 13) the sun is expected to flip polarity which will herald the peak of this current Solar Cycle. This means that Solar Maximum (the point in the solar cycle at which the Northern Lights are most frequent) has reached its midway point.
The last two to three years have witnessed some spectacular Auroras and there is absolutely no reason to suggest the next three won't be equally as spectacular.
Hopefully, that gives us time to pick up a few more awards and regardless of the level of solar activity we are determined to provide our clients with the very best chance to see the Northern Lights.